Mumbai, Apr 22: KISNA Diamond and Gold Jewellery, one of India’s foremost jewellery brands, has crossed the milestone of 150 exclusive showrooms across the country on the auspicious occasion of Akshaya Tritiya, marking a significant step in its retail expansion journey.
With a presence across 100+ cities, KISNA continues to deepen its footprint in Tier 2 and Tier 3 markets, witnessing strong traction in emerging consumption hubs such as Madurai, Gaya, and Azamgarh. As part of its recent expansion, the brand has strengthened its presence across cities including Fatehpur, Etawah, Lalitpur, Jalandhar, Dehradun, Cuttack, Jehanabad, Budaun, Ambikapur, Burdwan, and Behrampur. The Behrampur showroom, spanning approximately 3,600 sq. ft., is among the largest in its network, reflecting the brand’s expanding retail scale.
The brand’s retail footprint is complemented by a robust distribution ecosystem of over 1,500 shop-in-shop touchpoints, enabling deeper market penetration and wider consumer access across regions. Building on this momentum, KISNA is on track to scale its network to 200 exclusive showrooms by Diwali 2026, with a continued focus on high-potential markets across the country.
Alongside its retail expansion, KISNA continues to integrate community engagement into its growth journey. Each showroom launch is accompanied by initiatives such as blood donation drives, cleanliness drives, tree plantation, and food distribution programs. Aligned with its 150-store expansion, the brand has planted 2,500+ trees, conducted cleanliness drives, facilitated 1,800+ units of blood donation, and supported food distribution for 60,000+ individuals.
Commenting on the milestone, Ghanshyam Dholakia, Founder and Managing Director, Hari Krishna Group & KISNA Diamond and Gold Jewellery, said, “Crossing 150 exclusive showrooms on the occasion of Akshaya Tritiya marks an important milestone in our journey of making natural diamond jewellery more accessible across India. Our expansion is driven by a strong, integrated ecosystem that combines manufacturing excellence with a rapidly scaling retail network. This growth reflects the increasing acceptance of diamonds across emerging markets and reinforces our commitment to reaching a wider consumer base. As we move towards 200 showrooms, we remain focused on responsible expansion and creating long-term value across the ecosystem.”
Parag Shah, CEO, KISNA Diamond and Gold Jewellery, added, “Our expansion is anchored in Tier 2 and Tier 3 markets, which continue to emerge as key growth drivers for the category. With a design portfolio of over 12,000 styles, we are well positioned to cater to diverse regional preferences at scale. As we progress towards 200 exclusive showrooms by Diwali 2026, our focus will remain on building a retail network that is both extensive and locally relevant.”
KISNA continues to scale its retail footprint with speed and accessibility, further strengthening its position in India’s evolving diamond and gold jewellery market.
