Mumbai, Apr 28: India’s most trusted marketplace for authentic proteins and supplements, HyugaLife, founded by Sachin Parikh, Anvi Shah, and Neehar Modi, has raised ₹100 Cr in its Series A funding round, led by IvyCap Ventures. The round also saw participation from First Bridge Fund. HyugaLife has previously raised funding from marquee investors such as Peak XV and Spring Marketing Capital.
The fresh capital will be used to strengthen AI-powered personalization layers, a dark store network for quicker deliveries, and establish an offline retail presence, to build an all in service of HyugaLife’s core promise: genuine products, fairly priced, delivered fast.
HyugaLife was built on a simple conviction: India’s protein and supplements market has a trust problem. The platform addressed it with H-Tested, one of the most rigorous authenticity infrastructures in Indian e-commerce, by sourcing directly from brands, eliminating third-party sellers, and publishing independent lab reports on nutrition and heavy metals across a large part of the catalogue.
The company is now building on this with AI-led personalization, tailoring discovery to a consumer’s life stage and goals, while continuing to invest in sharp, accessible content that helps people make informed choices in a category long defined by confusion.
Today, the platform lists 450+ credible brands and over 10,000 products across proteins, supplements, health foods, and wellness, serving athletes, fitness enthusiasts, working professionals, and families across India. International cricketer KL Rahul, himself a serious athlete who understands the stakes of product integrity, is among the platform’s key investors.
“India’s protein and supplements market has a trust problem, and HyugaLife was built to address it. We’re doubling down on our authenticity guarantee by expanding lab tested offering, while investing in AI driven smart, personalized technology that meets consumers at their specific life stage and fitness phase, and enabling faster access through dark stores and offline. IvyCap and First Bridge clearly understood both the vision and its importance, making this a natural partnership.”Sachin Parikh, Founder & CEO, HyugaLife
“HyugaLife is addressing a critical trust gap in India’s proteins and supplements market through a strong authenticity-led approach. Their focus on verified sourcing, transparent information, and AI-driven personalization creates a compelling, differentiated platform. We believe they are well-positioned to scale as a trusted omnichannel health platform in India, and we are delighted to partner with them on this journey.” said
“HyugaLife has built something genuinely hard to replicate: consumer trust at scale, in a category where scepticism is the default. The authenticity infrastructure they have put in place is a real differentiator, and the consumer response speaks for itself. We are glad to back Sachin and the team as they move into this next phase.” Vishal Kumar Gupta, Co-Founder and Managing Partner, First Bridge Fund
