Mumbai, India, July 06: Hibiscus Monkey, India’s first dedicated body specialist brand and one of Indian D2C’s most recognisable design voices, has released The Tin Edit, a collectible edition of HM Love Scalp & Hair Oil, made with fresh hibiscus flowers and the formula that started the brand in 2021. HM Love remains available in its original glass bottle, unchanged. The Tin Edit exists alongside it: a tin that replicates the vessel their grandmother once kept on her bathroom shelf, wrapped in hand-illustrated digital artwork, the same design language that runs across every product the brand makes.
Before Hibiscus Monkey was a brand, it was a Sunday morning ritual. The founders’ nani hand-picked hibiscus flowers from her garden to make her signature hair oil, and worked it into her granddaughters’ scalps from a tin she kept on a bathroom shelf. Neither she nor the girls knew it at the time, but that ritual, and that tin, would become the starting point for the company Mona, Naina and Roshni would go on to build together.
“This tin sat on our nani’s shelf for as long as we can remember. To hold one again, filled with the same scalp oil, is a deeply personal moment in building this brand. That is how Hibiscus Monkey has always worked: we take our own lived experiences and make them alive again through the brand.” says Naina, Co-founder, Hibiscus Monkey
“We have always believed Indian body care deserves colour and detail, not less of it. Every product we make carries our own hand-illustrated artwork, and this tin is no different.” says Mona, Co-founder, Hibiscus Monkey
““Our visual identity is rooted in India, but it belongs to no one else. It comes from our own home, our own family, our own eye for colour. That is what makes it ours, and it is what makes The Tin Edit personal in a way packaging rarely gets to be.” says Roshni, Co-founder, Hibiscus Monkey
The Tin Edit contains the same HM Love Scalp & Hair Oil available in the brand’s original glass bottle: the same fresh hibiscus flowers hand-picked in full bloom, the same 100ml size, the same price. It is not a replacement for the glass bottle, which stays exactly where it is. The tin is a collectible, offered for those who want to own a piece of the story in the vessel it was first found in.
A STRONG VISUAL IDENTITY HIBISCUS MONKEY HAS ALWAYS OWNED
Strong visual identity is not new to Hibiscus Monkey. It is the language the brand has used since its earliest packaging, and it runs across the entire portfolio: the Velvet Spray In-Shower Body Moisturiser, the Cuddles Elbow & Knee Balm, and now The Tin Edit. The instinct behind it has stayed consistent since 2021: that Indian visual culture, layered, ornamental and unapologetically bright, deserves a body care brand willing to work in that language rather than dilute it for a more restrained western aesthetic.
That reputation has already made headlines. One Diwali, Hibiscus Monkey turned its own shipping box, the brand’s most utilitarian touchpoint, into a fully playable Ludo board, complete with cut-out dice and gotis on the inner flaps, so families could unbox an order and sit down to play. It became one of the most talked-about unboxing moments in Indian D2C that year. The Velvet Spray In-Shower Body Moisturiser did the same for the bottle itself: its spray-on in shower mechanic turned packaging into part of the product experience and helped the launch go viral. Hibiscus Monkey’s Instagram feed treats illustration and storytelling as brand infrastructure rather than marketing overlay, carrying the same visual sensibility through product photography, campaign content and packaging alike. The Tin Edit is not the brand’s first attempt at packaging people want to keep. It is the latest, and the most personal, entry in a design history Hibiscus Monkey has been building since 2021.
In a category where most Indian body care packaging still borrows its visual grammar from Western minimalism, Hibiscus Monkey has consistently made the opposite bet: that colour, pattern and illustration are not obstacles to a premium perception but the very things that make a brand feel unmistakably its own. The Tin Edit carries that bet into a piece of the brand’s own family history.