July 14: SSIZ International,the nation’s most trusted partner in professional beauty successfully presented VC Open House X Gary Rom, an exclusive masterclass led by the global voice of salon business Gary Rom. Hosted at Vipul Chudasama Academy in Mumbai, the immersive one-day session brought together 24 participants, comprising a dynamic mix of salon owners and hairdressers, for an enriching learning experience centred on the real systems behind building high-performing salons and delivering luxury client experiences.
Drawing on over decades of global industry experience, Gary Rom shared practical strategies to help salon professionals understand why clients return and why they don’t, how trust is built behind the chair, the psychology of premium experiences, how communication increases revenue, ways to improve loyalty, rebookings and retail naturally. The masterclass was built around the Five Pillars of Client Mastery, customer care that builds loyalty, consultation mastery, client experiences that convert, retail without selling and increasing average billing. Through interactive discussions and real-world examples, participants gained actionable insights into how clients think, why they stay loyal, what creates premium value, how communication drives business growth and how to build long-term salon success. The masterclass helped participants strengthen consultation skills, improve client retention systems, create luxury experience strategies, retail growth techniques without pressure selling, increased confidence in communication and actionable tools that could be implemented immediately to upgrade business performance.
Rayed Merchant, Director, SSIZ International Pvt Ltd said,
“At SSIZ International, we are committed to bringing world-class education to India’s professional beauty industry. VC Open House X Gary Rom reflects our vision of empowering salon professionals with practical business insights that help them upgrade client experiences, drive growth and build long-term success.”
The masterclass was thoughtfully curated covering topics such as the psychology of client loyalty, consultation mastery to build authority and value, networking lunch with one on one interactions, retail growth with no pressure, retention and revenue strategies, followed by an engaging live Q&A session with Gary Rom x Vipul Chudasama. The event concluded with a closing mixer, enabling participants to exchange ideas, click photos, and build meaningful industry connections.
With VC Open House X Gary Rom, SSIZ International reinforced its commitment to nurturing the growth of India’s professional beauty industry. By delivering world-class education and practical business insights, the company continues to equip salon professionals with the tools needed to enhance client experiences, business performance and stay ahead in an evolving industry.