XTB, a leading European investment app, announced a new global partnership with FC Porto. The brand will be featured on the sleeve of the men’s first-team shirts in domestic competitions starting from 2026 / 2027 season.
By partnering with FC Porto, an iconic Portuguese football club with national and international reach, XTB aims to make investing more accessible to a wider audience. This agreement underscores FC Porto’s growing appeal to innovative brands and confirms the club’s ability to secure strategic partnerships with leaders in their respective sectors.
Through this new collaboration, the XTB brand will be displayed from the start of the 2026/2027 season on the sleeve of the men’s first-team shirts in domestic competitions, benefiting from the exposure offered by one of European football’s most prominent clubs to millions of fans.
“This partnership allows us to significantly boost our visibility in key European markets while deepening our connection with football fans. Our collaboration goes far beyond branding; we are committed to championing financial education and empowerment for a global fanbase, inspiring a meaningful shift in how supporters engage with personal finance by equipping them with the knowledge, trust, and confidence to make their money work”, said Omar Arnaout, CEO of XTB.
This global vision is further amplified by a targeted regional approach, emphasizing the specific growth and investment potential across the Middle East and North Africa.
“Partnering with a club like FC Porto is a signal of our commitment to performance and international market access. This collaboration is about more than sports; it bridges the gap between our trading platform mission and the global standard of performance that our investors demand. We are excited to leverage this partnership to further establish XTB as the premier financial partner for those in the region who value both reliability and forward-thinking innovation”, said Achraf Drid, Managing Director at XTB MENA.
Thanks to this partnership, XTB will boost its brand’s visibility through a wide range of promotional assets, including pitch-side LED screens and stand-mounted LED displays, external videowalls, and visibility in the press room at Estádio do Dragão. Two brands have also committed to creating impactful and engaging digital communications and player content.
“We are very pleased to welcome XTB to FC Porto. This three-year agreement brings our Club together with an ambitious and internationally recognised organisation. The partnership will allow us to create relevant experiences for our Members and supporters, strengthen FC Porto’s international reach and generate lasting value for the Club. As a Club of Members, we have a responsibility to choose partners who understand our identity, respect our history and share our ambition for the future. FC Porto and XTB are united by a culture of performance, innovation, excellence and a desire to win. The arrival of XTB is another clear sign of the strength, credibility and international standing of FC Porto, and we hope that these three years will mark the beginning of a successful and long-standing partnership”, said André Villas-Boas, President of FC Porto.
Driven by a commitment to making investing accessible to everyone who wants to put their money to work effectively, XTB will hold a broad array of activations and digital communication rights.