Sleep India Records 70x Revenue Growth in Two Years, Crosses INR 200 Crore

Mumbai, Apr 25: Emma Sleep India, the Indian arm of Europe’s largest D2C mattress brand, has grown its revenue from ₹3 crore in FY23 to ₹212 crore in FY25 – a 70x increase in two years. The business has been contribution-margin positive since its first year of operations.    The growth makes India one of Emma’s fastest-scaling markets globally. The company, headquartered in Frankfurt, Germany, operates across 33 countries and is one  Western Europe’s leading brands in the segment. In India, Emma has built its business primarily across metro cities through a digital-first acquisition model backed by a growing offline retail presence of over 10 experience stores.  “In the long run, the Indian mattress market rewards brands that can scale without burning cash. We’ve been profitable from year one, not because we under-invested, but because we built the entire business around unit economics first and topline second. That discipline is what turns a ₹3 crore pilot into a ₹200 crore business, not marketing spend alone,” said Saptarshi Basu, Head of Marketing for Emma Sleep India.  Emma’s approach in India has diverged from the playbook most D2C mattress brands follow. Rather than competing on price or celebrity endorsements, the brand has invested in product differentiation rooted in sleep science including mattresses engineered for India’s climate and firmness preferences and a performance marketing model that prioritises measurable return on ad spend over awareness metrics. The company’s influencer marketing programme, which routes creator content directly into paid media campaigns, has become a case study adopted by other Emma markets globally.  Key growth drivers include rising consumer awareness around sleep health, strong demand for premium mattresses in India’s urban and tier-2 markets, and Emma’s expanding product portfolio across mattresses, pillows, beds, and sleep accessories. The company has also invested in localised manufacturing and supply chain efficiencies to support its next phase of growth. 

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Epson launches SureColor F20060 industrial dye sublimation printer

SYDNEY, May 4 – Epson has announced its new SureColor F20060, a 76‑inch industrial dye sublimation printer designed for high‑volume textile production environments.   Epson SureColor F20060 76‑inch industrial dye sublimation printer   Succeeding the SureColor F11060, the SureColor F20060 builds on Epson’s proven industrial platform while delivering significantly higher…

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Bob Nguyen ACS wins Milli Award for 2026 Australian Cinematographer of the Year at the 56th ACS National Awards

ADELAIDE, 4 May 2026 – At this year’s Australian Cinematographers Society (ACS) 56th National Awards in Adelaide, it was Bob Nguyen ACS who won the prestigious Australian Cinematographer of the Year Milli Award. Nguyen also won a Gold Tripod in the Feature Films – Budget Under $5m category for Ky Nam Inn.   Bob Nguyen ACS accepting his awards by…

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