Sony Electronics to Showcase Technologies to Transform Media and Entertainment at NAB Show 2026

  LAS VEGAS, Apr 17 – Sony Electronics will return to NAB (National Association of Broadcasters) Show 2026, a leading event for the media and entertainment industry. From April 19-22, the company will be in booth #C8401 in Las Vegas focusing on live production, news production, imaging, and virtual production, demonstrating the latest technologies designed to…

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How MakeMyTrip Achieved Millisecond Personalization at Scale with Databricks

by Aditya Kumar, Associate Director of Engineering, MakeMyTrip and Databricks.    Delivering Real-Time Personalization at Scale   Every millisecond counts when travelers search for hotels, flights, or experiences. As India’s largest online travel agency, MakeMyTrip competes on real-time speed and relevance. One of its  most important features is “last-searched” hotels: as users tap the search bar, they expect a real-time,…

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