Veeam Ranked the 1 Data Protection Software in Market Share Worldwide for 2H 2025

India May 04:  Veeam® Software, the Data and AI Trust Company, has been ranked #1 for worldwide data protection software market share by IDC in its latest IDC Semiannual Software Tracker, 2025H2. The tracker reports that Veeam captured 13.6% market share in 2025H2, increasing from 13.2% in 2025H1. IDC also reports that Veeam delivered 11.5% sequential growth in 2025H2, outpacing the market average of 8.8%. “Market share is the verdict on how well we achieved…

Continue Reading

Sleep India Records 70x Revenue Growth in Two Years, Crosses INR 200 Crore

Mumbai, Apr 25: Emma Sleep India, the Indian arm of Europe’s largest D2C mattress brand, has grown its revenue from ₹3 crore in FY23 to ₹212 crore in FY25 – a 70x increase in two years. The business has been contribution-margin positive since its first year of operations.    The growth makes India one of Emma’s fastest-scaling markets globally. The company, headquartered in Frankfurt, Germany, operates across 33 countries and is one  Western Europe’s leading brands in the segment. In India, Emma has built its business primarily across metro cities through a digital-first acquisition model backed by a growing offline retail presence of over 10 experience stores.  “In the long run, the Indian mattress market rewards brands that can scale without burning cash. We’ve been profitable from year one, not because we under-invested, but because we built the entire business around unit economics first and topline second. That discipline is what turns a ₹3 crore pilot into a ₹200 crore business, not marketing spend alone,” said Saptarshi Basu, Head of Marketing for Emma Sleep India.  Emma’s approach in India has diverged from the playbook most D2C mattress brands follow. Rather than competing on price or celebrity endorsements, the brand has invested in product differentiation rooted in sleep science including mattresses engineered for India’s climate and firmness preferences and a performance marketing model that prioritises measurable return on ad spend over awareness metrics. The company’s influencer marketing programme, which routes creator content directly into paid media campaigns, has become a case study adopted by other Emma markets globally.  Key growth drivers include rising consumer awareness around sleep health, strong demand for premium mattresses in India’s urban and tier-2 markets, and Emma’s expanding product portfolio across mattresses, pillows, beds, and sleep accessories. The company has also invested in localised manufacturing and supply chain efficiencies to support its next phase of growth. 

Continue Reading

Toyota Kirloskar Motor Reports 17 Pc Growth in April 2026 Sales; Innova HyCross Crosses 2 Lakh Milestone

Chandigarh, May 02: Toyota Kirloskar Motor (TKM) announced its sales performance for April 2026, recording total sales of 32,086 units, marking a 17% growth compared to 27,329 units sold in April 2025. The company’s domestic sales stood at 30,159 units, registering a strong 21% year-on-year growth, while exports accounted for…

Continue Reading