Traya Commits INR 25L to What Could Be India’s Largest UGC Social Proof Experiment

Mumbai, Apr 07: Traya Health has unveiled #ProofHaiBoss, a first-of-its-kind, creator-led campaign that shifts the focus from brand claims to real customer proof. Designed to tackle skepticism in the hair care category, the campaign pairs storytellers with verified Traya customers to document authentic transformation journeys—without scripts, briefs, or edits. In…

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