Rukam Capital X YouGov’s research report – Gen Alpha Decoded: The Consumer-Brand Dynamic report

Autonomous, atypical and aware: Rukam Capital spotlights Gen Alpha consumer trends in its ‘Gen Alpha Decoded: The Consumer-Brand Dynamic’ report April 2026: Gen Alpha a digitally immersed generation accounts for over a quarter of the Indian population. With 73% of this generation already having access to personal smartphones and 60% accessing…

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