November 28 : Sulwhasoo, the iconic global luxury beauty brand from Amorepacific, Korea’s largest beauty company, is set to make its much-anticipated debut on Myntra on November 28th, 2025. This marks a new milestone in Sulwhasoo’s journey in India, bringing its timeless Korean skincare heritage and modern innovation to a wider digital audience.
For over five decades, Sulwhasoo has been celebrated for its philosophy of holistic beauty, seamlessly blending age-old Korean herbal wisdom with cutting-edge skincare science. At the heart of its formulations lies Ginseng, the brand’s signature ingredient renowned for its resilience and revitalizing properties. From the First Care Activating Serum, a global best-seller, to the Concentrated Ginseng Renewing Cream, each product is a sensorial ritual that embodies care, balance, and transformation.
Paul Lee, Managing Director & Country Head, Amorepacific India, shared, “We’re thrilled to bring Sulwhasoo’s heritage of luxury Korean skincare to Myntra, one of India’s leading lifestyle destinations. This launch allows us to connect with a new generation of beauty enthusiasts who value efficacy, craftsmanship, and the artistry of self-care. India continues to be an inspiring and evolving market, and we’re excited to make our most iconic formulations more accessible than ever.”
A Myntra Spokesperson shared, “We are delighted to welcome the iconic global luxury brand, Sulwhasoo, to Myntra Beauty. This launch significantly deepens our thriving association with the Amorepacific Group. K-Beauty demand on Myntra surged by 200% year-on-year. This exquisite artistry of Korean self-care, a blend of heritage, science, and the power of Ginseng, perfectly meets the demand of discerning Myntra Beauty customers.
With this launch, Sulwhasoo continues to expand its presence in India, offering skincare connoisseurs the chance to experience the brand’s unique harmony of tradition, innovation, and luxury, now at their fingertips.
Now available uniquely on: Myntra Beauty