Chennai, May 09: In a move that blends cinematic gravitas with one of Chennai’s most ambitious residential launches, Casagrand, one of the leading real estate developers in India, has onboarded Indian cinema’s ever-charismatic Actor Chiyaan Vikram to endorse its largest–ever residential project, Casagrand Highcity, a landmark 41-acre integrated township rising along Chennai’s rapidly transforming Outer Ring Road corridor. Marking the collaboration, the company today unveiled a 360-degree marketing campaign titled “Chennai, Idhu Ungalukkaana Revolution”, featuring actor Vikram.
Conceptualised around the core idea of “Revolution”, the campaign has been envisioned as a cinematic, city-scale storytelling experience that moves far beyond traditional real estate marketing. Anchored by a grand, visually immersive TVC featuring Chiyaan Vikram, marking the actor’s first major brand endorsement in a long time, the campaign seamlessly extends across television, digital, OTT, cinema, print, outdoor, radio, and social media platforms, creating a unified and high-impact narrative across formats. Rolled out through a strategically crafted teaser-and-reveal approach, the campaign initially ignited curiosity across Chennai with intrigue-led “Revolution” messaging before culminating in the reveal of Casagrand Highcity.
Combining cinematic scale, emotionally layered storytelling, and culturally resonant themes, the campaign thoughtfully reflects the lifestyle people have increasingly been longing for in modern cities defined by openness, greenery recreation, and the freedom to experience urban life differently. Through its integrated execution and distinctive narrative tonality, “Chennai, Idhu Ungalukkaana Revolution” campaign positions Casagrand Highcity as a larger statement on the future of urban living in Chennai.
Spread across 41 acres along Chennai’s rapidly evolving Outer Ring Road corridor, Casagrand Highcity has been envisioned as a large-scale integrated township designed around openness, greenery, recreation, and community living. The project features 28 acres of open spaces, including 22 acres of lush landscaped greenery, creating a nature-led environment within the city. It also houses a 5-acre sports clubhouse, a grand 1.3-acre recreational clubhouse, and 163 thoughtfully curated lifestyle amenities designed to offer a balanced and immersive living experience.
