Chennai, Apr 27: Nyle, a range of premium natural and safe haircare products from FMCG major CavinKare Pvt. Ltd., has launched Nyle++, a new innovation-led, performance-driven range that introduces two breakthrough formats—Serum Shampoo and Chia Seed Gel Shampoo—marking the brand’s entry into hybrid haircare formats with disruptive formulations designed to combine multiple benefits in a single step. With this launch, Nyle is strengthening its portfolio by introducing Nyle++, where the first ‘+’ stands for Performance and the second ‘+’ for elevated Sensorial Experience through unique textures, refreshing fragrances, and an enhanced wash experience.
Designed for next-generation consumers seeking simplified, high-performance haircare without compromising on results, the range introduces targeted, hybrid solutions. The Serum Shampoo, infused with macadamia nut oil serum, delivers smooth, glass-shine hair in just one wash—effectively replacing the need for post-wash serums and streamlining everyday routines. Additionally, the Chia Seed Gel Shampoo with real chia seed gel is crafted to deliver intense moisturisation while strengthening hair from within, helping reduce hair fall by up to 98%.
“Speaking on the launch, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare Pvt. Ltd., said, “We’re seeing a clear shift in how consumers approach haircare today—they want fewer steps, but better results. With Nyle++’s two new offerings, we are combining multiple benefits into one for simpler routines and an enhanced sensorial experience. This launch also marks the beginning of a larger journey for Nyle++, with plans to expand the range with more innovative offerings in the future. From a business perspective, it is an important step in strengthening Nyle’s presence in high-growth, innovation-led segments of the haircare category and expanding our portfolio with next-generation formats. It reflects our focus on building solutions that are both high-performing and relevant to evolving consumer needs, while also driving the brand’s premiumisation and long-term growth.”
This launch builds on CavinKare’s track record of introducing differentiated formats in the FMCG space, while remaining anchored in its commitment to innovation that enhances value for consumers. The Nyle++ range, including Serum Shampoo and Chia Seed Gel Shampoo, is now available across leading retail outlets and major e-commerce platforms like Amazon, Flipkart, and Myntra.
