Mumbai: July 28: ColdStar Logistics, India’s leading temperature-controlled supply chain solutions provider, has unveiled a new corporate film that showcases its capabilities, scale, and tech-driven differentiated approach towards managing complex cold chain operations, logistics and transport across India.
Conceptualised and created by creative agency Digital Driftwoods, the film captures ColdStar’s core philosophy ‘We do difficult things with ease and at scale’ adopted across its warehouses and transport systems. The film highlights the company’s strength in adeptly handling multi-temperature logistics to ensure product integrity and
deliver on its ‘Never Stock-Out’ promise, for each product.
The film takes a peek into the unseen complexity behind every day quick-commerce and e-commerce consumption, showcasing to viewers the highly precision-controlled journey that temperature-sensitive products make across ColdStar’s supply chain ecosystem.
“The thought behind this film stems from a key market insight — there is a limited awareness of the intricate supply chain processes that ensure freshness, availability, and quality among consumers who demand quick and seamless deliveries of perishables and businesses who cater to these consumers. Through this video, we aim to bridge that knowledge gap and present ColdStar as the invisible backbone of India’s retail, healthcare and food sectors,” said Sameer Varma, Executive Director, ColdStar Logistics.
From warehousing and inventory management to transportation and last-mile delivery, the film captures how ColdStar seamlessly integrates infrastructure, data, and human expertise to ensure consistency, quality, and reliability across its supply chain. It also underscores how product design, process design, execution, people, and technology come together to differentiate ColdStar from conventional cold chain players.
The corporate video can be viewed across multiple platforms, including the company’s LinkedIn page, the company website as well as during client presentations.