Indore, May26 : The celebrated jewellery brand, Tribe Amrapali, renowned for interpreting India’s rich artisanal heritage through a contemporary lens, has announced the launch of its 38th store at Devi Ahilyabai Holkar Airport , Indore. Located at the Domestic Departure terminal, the new store marks another significant milestone in the brand’s growing presence across India’s premium travel retail landscape.
Known for its epicurean culture, royal heritage, industrial strength and appreciation for craftsmanship, Indore presents a compelling setting for Tribe Amrapali’s continued expansion. A city where tradition seamlessly coexists with a modern storytelling reflecting a design philosophy so true to the ethos of Tribe Amrapali, Indore honours heritage while embracing contemporary expression. Situated within one of India’s central cities, a key aviation hub, the new store extends its narrative of modernity embedded in heritage, into a space shaped by movement, discovery, and a well connected intersection for travellers. Through this new outpost, Tribe Amrapali allows customers with a touchpoint to explore India’s craft, traditions, and storytelling weaved into wearable jewellery pieces.
Designed in accordance with the brand’s signature visual language, the 100 sq. ft. store offers an immersive yet intuitive retail experience. Thoughtfully curated selections from Tribe Amrapali’s most distinctive creations are displayed at the store such as their statement silver earrings, layered necklaces, stackable rings, contemporary everyday pieces and versatile gifting picks for the modern yet contemporary look.
Thrilled about the new store launch, Akanksha Arora, CEO, Tribe Amrapali said,
“Indore is a city with a strong cultural identity making it a meaningful addition to our growing retail expansion journey. Airports allow us to connect with a diverse audience that is constantly on the move, often discovering brands organically while travelling, for gifting or as a part of their personal collection exploring. At Tribe Amrapali, we believe every store is a living space evolving through customer engagement, regional nuances and storytelling, as one associates with our jewelry pieces.”
Rooted in India’s artisanal traditions and shaped by contemporary design, Tribe Amrapali creates expressive, narrative-led jewellery that bridges heritage craftsmanship and modern sensibilities through pieces imbued with personal meaning. With its Indore airport store, Tribe Amrapali expands its presence across key travel destinations, taking Indian contemporary jewellery to wider audiences.