Social Whispers to City-Wide Brand Buzz: How Lollapalooza India Orchestrated a Five-Year Journey Into Its Biggest Launch Campaign

Sep 09: What if a festival’s biggest campaign wasn’t confined to the festival at all? For Lollapalooza India 2027, its milestone fifth edition, BookMyShow Live has turned that question into a city-wide creative platform, bringing together leading brands, artists and audiences around a shared cultural idea: “All You Need Is… Lollapalooza India.” The campaign takes the festival beyond conventional…

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REC Launches India’s First Tokenised Corporate Bond, Marking New Era for Digital Finance

New Delhi, Sep 8: India’s debt market has taken a significant step towards digital transformation with REC Limited successfully issuing the country’s first pilot tokenised corporate bond under the Securities and Exchange Board of India’s (SEBI) Regulatory Sandbox Framework. REC raised Rs 500 crore through the issue, which attracted bids…

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Fortune Kachi Ghani Mustard oil turns up Bengal’s ilish fever with Bhojan Bahini and the hunt for Heaviest Ilish Challenge

Kolkata, September 08: AWL Agri Business Ltd., formerly Adani Wilmar Ltd., has brought back its much-loved Ilish campaign for Fortune Kachi Ghani Mustard Oil, celebrating Bengal’s enduring love for Ilish through an extensive series of consumer experiences across West Bengal. This year, the campaign has been refreshed with a new key…

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Sharad Shilpotsav 2.0’ at Dilli Haat Showcases India’s Traditional Crafts

New Delhi, Sep 08: The Development Commissioner, Ministry of Textiles, Government of India, is currently hosting ‘Sharad Shilpotsav 2.0’ at Dilli Haat, INA, New Delhi. The 15-day festival, which began on September 1, is underway and will continue till September 15, 2026. The festival showcases traditional handicrafts from different parts of the country, highlighting India’s regional…

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