How MakeMyTrip Achieved Millisecond Personalization at Scale with Databricks

by Aditya Kumar, Associate Director of Engineering, MakeMyTrip and Databricks.    Delivering Real-Time Personalization at Scale   Every millisecond counts when travelers search for hotels, flights, or experiences. As India’s largest online travel agency, MakeMyTrip competes on real-time speed and relevance. One of its  most important features is “last-searched” hotels: as users tap the search bar, they expect a real-time,…

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JioGold Announces Akshaya Tritiya Campaign with 1 percent Extra Gold, 2x JioPoints, and Mega Draw

Mumbai, April 17: JioGold has rolled out a limited-period campaign on the JioFinance App ahead of the auspicious festival of Akshaya Tritiya, combining festive sentiment with attractive digital investment incentives. Running from April 19 to April 21, the campaign offers customers 1% additional digital gold on purchases of ₹2,000 or more.…

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