Aug 20: boAt may be preparing its most ambitious move yet in audio. Sources familiar with the development suggest the homegrown brand is working on a new AI-led experience for its audio lineup, one that goes well beyond the voice assistants we’ve seen so far. Early chatter points to real-time, conversational AI built directly into the audio experience, capable of natural back-and-forth interaction rather than fixed voice commands.
According to sources, the AI is being designed to hold sustained, natural conversations rather than just executing one-off instructions — a meaningful shift from how voice assistants currently work on most audio devices. A few sources have also hinted that the experience may be built to understand regional accents and dialects more effectively, which, if true, would be a notable differentiator in a market as linguistically diverse as India. None of this has been officially confirmed, and the exact scope of the feature set remains unclear at this stage.
It’s also not clear whether this will roll out as a firmware/software upgrade to boAt‘s existing audio devices, or whether it’s being built for an entirely new line — sources appear divided on this point, and boAt has offered no clarity either way.
What is fairly certain is the timing: the push comes as global and Indian consumer electronics brands are racing to embed generative AI into hardware, with voice increasingly being seen as the next major interface battleground. boAt, as India’s largest homegrown audio brand, has strong incentive to move early and be seen leading this shift rather than following larger international players into it.
Industry watchers tracking the development believe an official announcement is unlikely to be far off, given how far along the work is said to be, though nothing on record confirms a date. boAt has not responded to queries on the matter so far.