Aug 20: The Indian Institute of Creative Technologies, in collaboration with Adobe, hosted Adobe NEXT// Campus Days at the IICT campus in Mumbai on August 17, bringing students and emerging creators together for a day focused on the intersection of artificial intelligence and filmmaking. The one-day programme explored how Adobe Creative Cloud and Adobe Firefly could be used across different stages of the creative process, from ideation and production to storytelling and visualisation.
The programme featured an AI–powered film screening, an exclusive masterclass by filmmakers and creative professionals Antara Lahiri and Jishnu Chatterjee, and hands-on sessions with Adobe experts. Participants also had the opportunity to create their own short films as part of the AI Film Track, gaining practical exposure to AI-assisted filmmaking tools and workflows.
As part of the programme, participants competed for prizes based on their creative submissions. The first-place winner will receive a ₹10,000 Amazon voucher, while the second-place winner will receive an ₹8,000 Amazon voucher. The third, fourth and fifth-place winners each will receive a ₹4,000 Amazon voucher. Participants will also receive certificates, subject to the applicable programme guidelines.
Mala Sharma, Global VP & GM, Student Product & Marketing, Adobe, said,
“Every student in India deserves access to the technology and skills needed to tell their stories, express their ideas, and bring their creativity to life. AI is transforming the creative process, and tools like Adobe Firefly are empowering creators to move from imagination to execution faster than ever before. Through Adobe NEXT Campus Days, we are giving students hands-on exposure to industry-leading tools, real-world workflows, and expert mentorship. Strengthening our collaboration with IICT to further our shared commitment to equipping the next generation of creators, storytellers, and innovators with the confidence and skills to embrace and create with new workflows”
Dr. Vishwas Deoskar, CEO, IICT, said,
“AI is rapidly becoming an important part of the creative process, and the opportunity for students lies in understanding how to use these technologies to strengthen their storytelling rather than simply as tools. Programmes such as Adobe NEXT// Campus Days give our students a practical environment to experiment, learn from industry experts and create with emerging technologies. At IICT, our focus is on ensuring that India’s next generation of creative talent is equipped to work confidently at the intersection of technology, creativity and storytelling.”
IICT is India’s national centre of excellence for the Animation, Visual Effects, Gaming, Comics and Extended Reality sector, established by the Ministry of Information & Broadcasting, Government of India, in partnership with the Government of Maharashtra, FICCI and CII. The institute currently operates from the NFDC Complex, Pedder Road, Mumbai, while its permanent 10-acre campus is being developed at Film City, Goregaon.