New Delhi, Aug 20: Infinix, a new-age smartphone brand, is all
set to unveil the
HOT 70 Pro, first week of September, introducing
Dynamic Shine Design, a new
design philosophy inspired by the concept of Living
Design that transforms smartphone aesthetics through colours, materials and finishes that respond to their surroundings while creating a more immersive and expressive visual experience.
In a smartphone category where specifications often compete for attention, Infinix continues to push the boundaries of what consumers can expect from their devices bringing together more features, more innovation and more expressive design without compromising on value. The upcoming HOT 70 Pro is the latest expression of this philosophy, combining a distinctive Dynamic Shine Design with an interactive Active Matrix Cube to make the smartphone more than just a device — but an extension of personal style and expression. As smartphone prices rise across the industry, Infinix is focused on making every price point deliver greater value. Rather than simply increasing prices, the brand is bringing advanced, relevant features that meet evolving consumer needs ensuring every purchase feels more valuable, capable and future-ready.
The HOT 70 Pro will be available in four distinct colourways – Dive Blue, Mirage Green, Silk Glow Purple and Thermo Orange – with each variant offering its own visual character through carefully crafted textures and finishes.
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Thermo Orange: The back panel changes colour with temperature
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Mirage Green: The finish transforms under nighttime conditions
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Silk Glow Purple: The texture shifts with motion
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Dive Blue: Features a sleek matte finish
The design goes beyond colour. From colour-shifting surfaces and temperature-responsive finishes to intricate textures and dimensional detailing, every element has been designed to give the HOT 70 Pro a distinctive look and feel. It is a reflection of Infinix’s approach to product development bringing meaningful design innovation and premium detailing to a wider set of consumers.
Adding another layer of expression is the Active Matrix Cube, an interactive rear lighting system that turns the back of the smartphone into a dynamic visual canvas. Seamlessly integrated into the design, the AMC responds to everyday interactions including – notifications, music, gaming, charging and more, making information more visual and interactions more engaging.
Together, the Dynamic Shine Design and Active Matrix Cube demonstrate how Infinix is looking beyond conventional smartphone design. The HOT 70 Pro is built around the idea that consumers should not have to choose between distinctive design, innovative features and value — they can have all three.
With HOT 70 Pro, Infinix continues its commitment to maximising the product experience by bringing more innovation, more features and more personality to every device, challenging the category to rethink what consumers can expect from a smartphone at its price point.
Stay tuned for the official launch of the Infinix HOT 70 Pro on the official Infinix India website and Flipkart.
