The free tool uses AI to prepare existing logos for BIMI, validate email authentication, and guide brands through certification in a single workflow.
LONDON, UNITED KINGDOM – September 23, 2026 – Red Sift, the company making the internet fundamentally safer, today launched Red Sift BIMI Maker, a free self-service tool that uses AI to take brands from virtually any logo file to an inbox-ready Verified Mark Certificate (VMC) in a single session, eliminating the need for trademark registration, design work, or engineering resources.
The certificate enables a brand’s logo to appear alongside its emails in Gmail, Yahoo, and other inboxes that support BIMI (Brand Indicators for Message Identification), helping organizations increase trust, visibility, and engagement. Organizations with BIMI see a 39% increase in email open rates, yet adoption remains stalled by deployment complexity. While roughly 50,000 domains publish BIMI records today, only about 6,500 organizations have obtained the certificate required for logos to display consistently in inboxes. Research indicates that nearly 87% of organizations that begin a BIMI deployment never complete it, largely because of logo-formatting and trademark-related requirements.
Red Sift BIMI Maker removes those barriers by using AI to prepare existing logos for BIMI compliance, validating email authentication readiness, and guiding users through the certification process from start to finish. The result is a faster path to inbox brand visibility, higher engagement, and increased revenue from email.
“Nobody sets out to spend three weeks learning about an SVG profile. They set out to get their logo in the inbox,” said Rahul Powar, Co-founder and CEO at Red Sift. “The standard has been ready for years. The path to using it hasn’t been. Most of the work between a brand’s logo and an issued certificate is work that software and modern AI should be doing, and CMCs mean the brands that were locked out by trademark rules now have a route in. That’s a much bigger market than the few thousand domains showing a logo today.”
BIMI Maker brings logo preparation, readiness checks and certificate application into one guided workflow. Users can start with their website address or upload an existing logo. AI helps convert the existing logo into the format BIMI requires and match it against branding on the company’s website and archived pages to gather evidence of prior use. Users can preview their logo in an inbox, check their domain’s email authentication and review potential blockers, like DMARC status, before applying for a Verified Mark Certificate (VMC) or Common Mark Certificate (CMC). The tool packages the logo, domain checks and supporting evidence for certificate authority review, then guides users through payment and DNS setup.
“The key to any adoption is ease, and BIMI maker is removing the hurdles that we often see senders struggle with,” said Nick Schafer, Director of Deliverability and Compliance at Sinch Mailgun. “Anything that makes it easier for senders to achieve BIMI compliance is a win for the industry.”
Red Sift BIMI Maker is available now with no signup required to check a logo or generate a compliant SVG.